‘Jism 2’ spreads awareness on chronic hungerJuly 30, 2012
While many take the way of controversies and link up stints, the cast and crew of ‘Jism 2’ recently took a noble route to promote their film. The team joined hands with a social organization to spread the awareness over ‘chronic hunger’ that has been one of the most dangerous causes of deaths in India.
The connection goes way back as film’s leading protagonist Randeep Hooda has been associated with the cause before they conceptualized the idea of promoting the film through it and it was he who made the others join the cause as well. Director Pooja Bhatt, co-producers of the film, Mahesh Bhatt and Dino Morea, co-stars Sunny Leone and Arunoday Singh and Randeep recently released a self explanatory video that talks about the cause and its spiral effects
“Chronic hunger kills 7000 Indians every day, amounting to 2.5 million every year and the Jism 2 team agreed that this fact needs to be brought to light,” said Jay V Sutaria, the founder of Bhookh.com along with which ‘Jism 2’ initiated the social cause on internet.