Ekta to play is safe with ‘Super Kool’ promos

Money matters hits Ekta’s next


Ekta Kapoor has been one strict producer and filmmaker of our times. The star producer has been successful in raking in huge moolah and profits from her small budget films as most of which have been blockbusters. This is merely because Ekta channels her film and executes marketing tricks for her productions with full swing and it is this tight hand at the promotion that helps her garner all the right amount of attention and business for her films. And now that the anticipated film ‘Kyaa Super Kool Hain Hum’ is all set to hit the box office, she is playing safe with each of her step. She had readied an edgy first look of her film and wanted to release the theatrical along with ‘Housefull 2’. But when it was presented before the Censor, the board asked them to mellow down the sexual content in promo.


Ekta readily agreed to do the needful cuttings in the theatrical but will release the bolder version on line.

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